Purple Appoints New Digital Media Manager

We are absolutely delighted to announce that the Purple Agency have appointed Samantha Alderman as our Digital Media Manager to drive our digital media and marketing strategy.

Samantha has worked in digital media for nine years at two of the top 10 agencies in London, PHD Media and Starcom Worldwide. At PHD Samantha had a number of roles, starting as Digital Media Planner / Buyer, progressing to Digital Media Manager, Digital Account Director, then on to Digital Buying Director.

During her time at PHD Sam was also their Mobile Marketing Specialist. Her most recent role at PHD was Social Response Director, with sole responsibility for driving Social Media Strategy across the client portfolio. Sam also managed a team of Social Strategists who implemented and managed social media campaigns. This is an area in which the Purple Agency is growing at a phenomenal rate, and Samantha’s expertise will ensure our Social Media and Community Management team deliver compelling strategies and ROI in paid and earned media.

As Digital Account Director at PHD Media, her main client was Warner Bros. for whom Sam managed multiple campaigns across multiple markets whilst also managing a team of Digital Planners / Buyers and Campaign Managers.

Along with Warner Bros. Sam has worked with a number of major brands, such as Cadbury’s, Sainsbury’s, Gap, Dyson, MTV and Canon.

Sam brings a wealth of big brand experience and digital media knowledge to the Purple Agency. Her passion is strategy and planning within the media space, and her new role will cover all of the digital media and marketing mix, including digital media planning and strategy, content marketing and seeding, email marketing strategies, search engine marketing, display advertising and social media.  

Samantha’s persistent can-do attitude pushes the creative limits of digital media. With her vibrant personality and big smile, Samantha’s appointment is integral to our continued growth in the digital marketing space.

Welcome to the team Sam - we’re excited to have you with us!  

Mark Wynn – Digital Director 

Mark’s role is to foster digital marketing strategies for the Purple Agency. He is a do-er, an enabler and completer. Inspiring innovative digital thinking surrounded by great creative. 
A champion of creative technologies, Mark’s leadership has seen new and engaging platforms and methods to drive consumer engagement for clients whilst offering in-depth digital knowledge, insights and ROI to our clients’ business and their markets.