Purple wins Portsmouth International Port PR contract

We are delighted to announce that Purple has won an integrated marketing communications contract with Portsmouth International Port. We will be helping to deliver the port’s public relations, marketing strategy, digital and social media marketing as well as media buying and advertising for the port. We fought off strong competition for the maximum 5 year contract that was put out to tender in August last year.

The port, which is owned and operated by Portsmouth City Council needed specialist help to promote the benefits of using the facilities at Britain’s best connected port. Over the past 5 years the Purple Agency has been involved in re-naming and re-branding the port, summer campaigns for passengers, promoting the key business areas as well as introducing the port mascot, Pip the Whale, who can be seen waving passengers off on their holidays. Marketing activities that are planned with the port over the next three years include a new responsive website, partnerships with charity organisations as well as targeted social media campaigns.

The port is best known as a convenient link to the continent for holidaymakers, but it’s also a significant destination for freight and cargo. It's also well known for being the UK's largest importer of bananas, sixty percent of Britain's bananas arrive through the port each year.

Steve Shaw, managing director of the Purple Agency, says,” We are delighted that Portsmouth International Port has awarded this significant contract to Purple. Over the last 5 years we have worked with the port to deliver rewarding customer experiences to all that have engaged with the port and we are delighted that we have retained this contract and will be able to continue to deliver these experiences for the port and its users.”

Portsmouth International Port Manager, Martin Putman adds, “During the last five years we have invested heavily in new passenger facilities, and letting customers know about these developments ‎has been key to our success. The team at Purple has worked hard to get the message out that Portsmouth International Port is the best departure point for a trouble free holiday and a great port of call for cruise passengers too. We're delighted that Purple produced a competitive and compelling case for continuing the contract and look forward to working with them for another three to five years.”