We are delighted to announce that Purple has won an integrated marketing communications
contract with Portsmouth International Port. We will be helping to deliver the port’s
public relations, marketing strategy, digital and social media marketing as
well as media buying and advertising for the port. We fought off strong
competition for the maximum 5 year contract that was put out to tender in
August last year.
The port, which is owned and operated by Portsmouth City Council needed specialist
help to promote the benefits of using the facilities at Britain ’s
best connected port. Over the past 5 years the Purple Agency has been involved
in re-naming and re-branding the port, summer campaigns for passengers,
promoting the key business areas as well as introducing the port mascot, Pip
the Whale, who can be seen waving passengers off on their holidays. Marketing
activities that are planned with the port over the next three years include a
new responsive website, partnerships with charity organisations as well as
targeted social media campaigns.
The port is best known as a convenient link to the continent for holidaymakers, but
it’s also a significant destination for freight and cargo. It's also well known for being the UK's largest importer of bananas, sixty percent of Britain's bananas arrive through the port each year.
Steve
Shaw, managing director of the Purple Agency, says,” We are delighted that
Portsmouth International Port has awarded this significant contract to Purple.
Over the last 5 years we have worked with the port to deliver rewarding
customer experiences to all that have engaged with the port and we are
delighted that we have retained this contract and will be able to continue to
deliver these experiences for the port and its users.”
Portsmouth
International Port Manager, Martin Putman
adds, “During the last five years we have invested heavily in
new passenger facilities, and letting customers know about these developments
has been key to our success. The team at Purple has worked hard to get the
message out that Portsmouth
International Port
