Purple had a great outing to the Database Marketing Awards yesterday evening, where we were finalists in two categories for the Single Customer View (SCV) database, which creates a personalised motoring journey for our client ProTyre part of Micheldever. Being finalists in 'Innovation in 'Insight Driven Direct Mail' and 'Innovation in Analytics for Marketing' is a big achievement and we are delighted to have been able to share this with such a great client.
Even better, Protyre’s head of retail marketing, Morgan Jamison, was also recognised as the Rising Star of the data marketing industry on the night. Morgan was singled out for his work in
developing Protyre’s innovative customer focused approach to marketing in partnership with Purple.
Speaking about his award Morgan Jamison says: “It’s very flattering to be
singled out for such recognition, but we have a top team at Protyre – and I’m
just a part of that team. We have a vision for the organisation – and that is
quite simply to be the number one in the business. At the heart of that goal is
our mission to put our customers first and the exceptional work which Purple
has done for us has helped make that a reality. So it’s equally pleasing to not
only collect this award for myself and the team at Protyre, but to see our agency’s
contribution recognised as well.”
Steve Shaw of the Purple Agency adds: “Our two finalist
places were great news, but being able to watch the client who worked so
closely alongside you receive recognition is doubly exciting. Without forward
thinking and visionary individuals like Morgan none of this would be possible.
It all shows that vision, skills and imagination are a truly winning
combination.”
A huge thanks to DBM for the fantastic evening and the opportunity to be recognised for the innovative work we are doing, we are already looking forward to next year!
For more information about how Purple can develop a deeper insight into your audience and help develop a customer focussed approach to Marketing contact sayhello@purple.agency
Holly Waite
Holly works in the business development and marketing team, helping to drive Purple's new business strategy. She has worked with Purple for over two years and supports Purple's teams in delivering engaging experiences for our clients.