Purple are pleased to announce that we have
won a contract for Protyre’s creative work! Protyre is part of the Micheldever
Group, the largest independent wholesaler, distributor and retailer of tyres in
the UK.
We’ve been working with Protyre for 2 years, managing
their direct mail and data to improve customer experiences and help drivers
stay safe and legal. Morgan Jamison, Head of Retail Marketing at Protyre,
mentioned how we have “already played a major roll” in Protyre’s cutting edge
CRM programme and direct mail print and production.
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| DBM Awards 2015 |
This work has received recognition from the
‘Oscars’ of the data marketing world – the Database Marketing Awards, including
a win for Morgan Jamison as the ‘Rising Star’ of the industry. This was a result of Protyre’s innovative customer
centric data marketing, delivered in partnership with our data team.
After such a successful 2 years, its great
news that we can share our creative expertise as well!
Commenting on the win, our Data and Planning
Director, Andrew Woodger says, ‘“The value of having a single multi-discipline
agency handing your account is not just its ability to closely integrate the
separate strands of activity, but also to make the whole process leaner and more
efficient”. Meaning we’ll be able ensure the consistency of the Protrye brand
by managing the full marketing process from data gathering to delivery.
We’re looking forward to the next 3 years
with Protyre and will be working closely with them to deliver highly
personalised driving experiences for all customers – watch this space!