Rapid
advancements within the digital landscape can mean a challenge for in-house
marketing teams. It can be difficult to invest time, money and resources into
keeping up while also juggling the day-to-day priorities of your business. If
this sounds like you, a marketing agency like Purple could take your company to
the next level.
Here are our four
top reasons why you should work with a marketing agency...
Creativity
In-house
marketing teams can be spread quite thinly. As a result, the temptation may be
to stick with a tried and tested formula, producing an uninspiring campaign
that blends into the background. Engaging a marketing agency opens up a new
channel of ideas – after all, creativity is a marketing agency’s bread and
butter. At Purple, we are passionate about finding the best ways to engage,
captivate and influence your audiences, generating great ideas and bringing
them to life
.
Integration
A well-run
agency will integrate seamlessly with your in-house team, allowing you to
operate as one well-oiled machine. Purple work in partnership with you as an
extension of your internal team, understanding your structure, goals and objectives
and coming up with a strategy to fit your business, not everyone else’s.
Scalability
Think about
the different roles you may need to source in-house to create, implement and
execute a successful campaign; expert content writers, strategists, graphic
designers, social media gurus, media planners to name just a few. Sounds
expensive, doesn’t it? It doesn’t have to be. Agencies have an arsenal of
workers readily available to scale up your marketing efforts. With Purple,
you’ll get a lot more than just marketing expertise for one fee.
Fresh eyes
No one knows
your company better than you do, but it’s easy to get tunnel-vision on the
inside. With marketing, two heads are definitely better than one. Whether it’s
planning, copywriting or design, an agency will bring an outside perspective to
your brand, approaching your business as a customer and helping you break out
of old habits that could be holding you back.
If you’re
considering commissioning an agency, we’d love to hear from you. Email hello@purple.agency to start the
conversation and unlock your business’ marketing potential.
Kelly Wright
Account Manager