How Healthcare Can Take the Right Approach to Social Media…

It makes sense to have social media policies that are in line with your other compliance rules particularly in healthcare, but with the right thought behind it, it’s possible to use social media effectively in your integrated marketing approach without needing to restrict your social capabilities. Social media is a tool that can’t be ignored by any industry that wants to market itself and its services. The need to engage with customers has never been so driven by the actual audience itself, because of the popularity of user generated content...

Healthcare and Social Media – Why Healthcare Needs to Embrace Being Social

PR in healthcare, particularly the use of social media in PR can sit uncomfortably with a lot of people in the industry. This may be a reason as to why typically the healthcare industry is up to two years behind its industry counterparts in embracing social media and new marketing  techniques.